Talk show host and comedian Ellen Degeneres has finalized a deal with American Greetings Corp to create a line of greeting cards. "I look at having a line of cards as another extension of being a host, helping you wish your loved ones well, piggybacking on your birthday greetings," Degeneres said in a statement. "I like to be in the middle of everything, and doing it this way is much easier than crashing parties." The Oscar host's will create a signature line of 32 cards to debut in stores this summer. Following the partnership announcement, shares of American Greetings stock rose by eight cents.
Tuesday, March 20, 2007
Not only is Ellen a card, she writes 'em, too
6:34 PM
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